YOUNG BLOOD BOUTIQUE

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.

- Jenna Bruce, Mediaspace

Solutions, 2016.

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This brand identity is a local brand in Atlanta. I have decided to add full-color variation, b&w, explore with different patterns design, and rebranding some of their work.​​​​​​​

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About: Rebranding Young Blood
Photoshop, Indesign and Illustrator 

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WORK FEATURED IN

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IDA Design Awards in 2020